Principles Of Marketing By Philip Kotler 13th Edition Ppta

Principles Of Marketing PHILIP KOTLER, GARY ARMSTRONG Chapter One Marketing: Managing Profitable Customer Relationships Looking Ahead Define marketing and the marketing processes. Explain the importance of understanding customers and the marketplace. Identify the five core marketplace concepts. Identify the key elements of a customer-driven marketing strategy. Discuss customer relationship management and ways of creating and obtaining value. Describe the major trends and forces changing today’s marketing landscape. What is Marketing?

Attracting new customers by promising and delivering superior value. Building long-term relationships with customers by delivering continued customer satisfaction. Creating, building and managing these relationships profitably over time. Chapter 1 pages 6 and 7 Broad Definition:- Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. Narrower Definition:- The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The Marketing Process Model Understand the marketplace and customer needs and wants. Design a customer-driven marketing strategy.

View and Download PowerPoint Presentations on KOTLER 13TH EDITION PPT. Basic Marketing, 13th edition. Eighth Edition Philip Kotler and Gary Armstrong. PHILIP KOTLER. Northwestern University. KEVIN LANE KELLER. Dartmouth College. Prentice Hall. Boston Columbus Indianapolis New York. Who have used the 13th edition to build on what they have learned and done while at the same. Armstrong for our work on Principles of Marketing. Marketing Management By Philip Kotler 13th Edition Ppt.rar 4e7d4275ad the_rules_of_love_richard_templar_free_pdf_zip-adds. Marathi Classic Natak Pu La. Principles Of. Marketing Kotler 13th Edition Ppt Pdf, Principles Of Marketing Kotler marketing management kotler. 14 edition ppt pdf PDF file for free, Get many. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Construct a marketing program that delivers superior value. Build profitable relationships and create customer delight. Capture value from customers to create profits and customer equity. Aerial Installation New Plymouth.

Drum Roll Wav File Download on this page. Chapter 1 page 7 1.Understanding The Marketplace And The Consumer Needs Needs, Wants and Demands Needs are states of felt deprivation. Physical: Food, clothing, shelter, safety. Timesupkidz Product Key on this page. Social: Belonging, affection. Individual: Learning, knowledge, self-expression. Chapter 1 page 8 Needs, Wants and Demands Wants are needs shaped by culture and individual personality. Jeans vs a sari.

Individual expression vs. Collective good. Demands are wants combined with buying power. Chapter 1 page 8 Products, Services, Experiences Anything that can be offered for. Acquisition, attention, use or consumption.

That might satisfy a need or want. Activities or benefits offered. Essentially intangible. Do not result in ownership of anything. Create, stage and market brand experiences. Attending live theatre, music concert. Chapter 1, pages 8-10 Marketing Myopia Sellers pay more attention to the specific products they offer than to the benefits and experiences produced by the products.